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Cac Payback Period Audit: What Investors Verify

CAC payback measures the months of gross profit needed to recover fully loaded acquisition cost.

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Test your startup's core due diligence health against venture standards in 300ms before sending your deck to investors.

Burn Multiple
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Estimated Cash Runway
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SVI v2 Health Score
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Critical Due Diligence Checkpoints

Every slide must satisfy these institutional verification thresholds to pass Investment Committee scrutiny:

Fully Loaded CAC

Fully loaded

Includes salaries, tools and overhead, not just ad spend.

Gross-Margin Basis

Gross-margin based

Payback calculated on gross profit rather than revenue.

Frequently Asked Due Diligence Questions

Why use gross profit for payback?

Revenue overstates recovery because it ignores the cost of delivering the product.